{"id":26,"date":"2023-01-12T11:59:57","date_gmt":"2023-01-12T10:59:57","guid":{"rendered":"https:\/\/murielughetto.com\/2023\/?page_id=26"},"modified":"2025-05-08T11:49:20","modified_gmt":"2025-05-08T09:49:20","slug":"so-what","status":"publish","type":"page","link":"https:\/\/murielughetto.com\/en\/luminaire-projet\/so-what\/","title":{"rendered":"\"So What\"project"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"26\" class=\"elementor elementor-26\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78e7fb7 e-con-full e-flex e-con e-parent\" data-id=\"78e7fb7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d74cf13 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"d74cf13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"810\" src=\"https:\/\/murielughetto.com\/wp-content\/uploads\/AA-1.webp\" class=\"attachment-full size-full wp-image-45837\" alt=\"\" srcset=\"https:\/\/murielughetto.com\/wp-content\/uploads\/AA-1.webp 1920w, https:\/\/murielughetto.com\/wp-content\/uploads\/AA-1-300x127.webp 300w, https:\/\/murielughetto.com\/wp-content\/uploads\/AA-1-1024x432.webp 1024w, https:\/\/murielughetto.com\/wp-content\/uploads\/AA-1-768x324.webp 768w, https:\/\/murielughetto.com\/wp-content\/uploads\/AA-1-1536x648.webp 1536w, https:\/\/murielughetto.com\/wp-content\/uploads\/AA-1-18x8.webp 18w, https:\/\/murielughetto.com\/wp-content\/uploads\/AA-1-1080x456.webp 1080w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e38c4c9 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"e38c4c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/murielughetto.com\/wp-content\/uploads\/ds-819x1024.webp\" class=\"attachment-large size-large wp-image-57274\" alt=\"ds\" srcset=\"https:\/\/murielughetto.com\/wp-content\/uploads\/ds-819x1024.webp 819w, https:\/\/murielughetto.com\/wp-content\/uploads\/ds-240x300.webp 240w, https:\/\/murielughetto.com\/wp-content\/uploads\/ds-768x960.webp 768w, https:\/\/murielughetto.com\/wp-content\/uploads\/ds-10x12.webp 10w, https:\/\/murielughetto.com\/wp-content\/uploads\/ds.webp 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3a6f9e elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"c3a6f9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creative <span class=\"grande-lettre\">S<\/span>oul<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e537618 elementor-absolute elementor-hidden-desktop elementor-widget elementor-widget-heading\" data-id=\"e537618\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creative <span class=\"grande-lettre\">S<\/span>oul<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d565769 e-flex e-con-boxed e-con e-parent\" data-id=\"d565769\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-763d63b elementor-widget elementor-widget-heading\" data-id=\"763d63b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38cf573 elementor-widget elementor-widget-heading\" data-id=\"38cf573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Journey of a designer<br>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bb707f e-flex e-con-boxed e-con e-parent\" data-id=\"8bb707f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c50dfd elementor-widget elementor-widget-text-editor\" data-id=\"2c50dfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A childhood spent near Forcalquier in the Alpes-de-Haute-Provence, forged the character of Muriel Ughetto as well as her taste for universes imbued with authenticity.<br \/>A father of Italian origin, a mother of Spanish origin.<br \/>Italy will remain her other country of heart, with a deep attachment, no doubt linked to her wonderful grandfather from Piedmont, a region where she was also able to play as a child...<br \/>Added to all this is her African heritage, which throughout her career has given her creations a unique signature.<br \/>A very young designer, in 1993 she launched her first collection of lighting and textiles, in which natural materials played a prominent role.<br \/>Alongside this first line, marketed under the brand name \"D'ici et d'Ailleurs\", she developed several ranges in other sectors, in particular scents, which were booming at the time.<br \/>Winner of a \"D\u00e9couvertes\" award at the \"Maison et Objet\" show in 1997, she also took part in the very first \"Vivre C\u00f4t\u00e9 Sud\" show in Saint-Tropez.<br \/>In the fast-changing hotel sector, Muriel worked with the Relais et Ch\u00e2teaux chain and developed product ranges for Alain Ducasse, Anne Sophie Pic and Bernard Loiseau.<br \/>She has also worked on projects for Club Med, restaurants and casinos, and designed objects for Guerlain, among others.<br \/>At the same time, she is developing her expertise in set design for events such as the Cannes Film Festival, private parties and product launches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c925ed e-con-full e-flex e-con e-parent\" data-id=\"7c925ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0071468 elementor-widget elementor-widget-html\" data-id=\"0071468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<video class=\"custom-video-height\" autoplay=\"\" loop=\"\" muted=\"\" playsinline=\"\" src=\"https:\/\/murielughetto.com\/wp-content\/uploads\/2023\/02\/01-BIO-.mp4\">\r\n<\/video>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7241273 elementor-widget elementor-widget-heading\" data-id=\"7241273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CR\u00c9DIT PHOTO St\u00e9phane De Bourgie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-321ac93 e-flex e-con-boxed e-con e-parent\" data-id=\"321ac93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f08f52d elementor-widget elementor-widget-text-editor\" data-id=\"f08f52d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In 2005, she returned with a new collection which she exhibited at the first Projects session on \u201cMaison &amp; Objet\u201d.<br \/>Its textile collection celebrates the skills of embroidery, featherwork, trimmings, lace and other methods used to ennoble textiles.<br \/>This \u201chaute couture\u201d collection has met with real international success and has let her to collaborate with major architectural firms.<br \/>Delicate research on the marriage of crystal and textiles, applied to furniture and lighting, in collaboration with Swarovski, gave birth to the \u201cL\u2019\u00e9clat du mat\u201d collection, presented in turn in the Projects area of \u200b\u200bthe Maison &amp; Objet trade fair in 2008.<br \/><br \/>In 2013, she decided to take a professional break to devote herself to a major project: the restoration of a recently acquired farmhouse, in a very personal spirit, and at the same time, the architectural design of her first contemporary house, a true expression of her style.<br \/>Situated in the hills above Cannes, the <em data-start=\"1187\" data-end=\"1196\">\"So What\"project<\/em>, long concrete parallelepiped, as if suspended on a hillside, combines Muriel's architectural and lifestyle requirements.<br \/>Her aim: to create a link with the surrounding natural environment from every room. It's a technical and graphic challenge, each time linking the inside to the outside with subtlety and harmony.<br \/>Large openings, of course, but also a work of proportion and subtle arrangement of the green spaces. Each plot in the garden has been designed by Muriel like a painting that can be seen from the outside and admired from the inside.<br \/>This extremely enriching experience gave rise to the desire and almost the need for a new collection.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5584f8 e-con-full e-flex e-con e-parent\" data-id=\"d5584f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46bd2ee elementor-widget elementor-widget-html\" data-id=\"46bd2ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<video class=\"custom-video-height\" autoplay loop muted playsinline\r\n src=\"https:\/\/murielughetto.com\/wp-content\/uploads\/Z1.mp4\">\r\n<\/video>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd52c05 elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"bd52c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">THE <span class=\"grande-lettre\">D<\/span>ESIGN ... A PASSION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ba450f elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"7ba450f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-613f87a elementor-widget elementor-widget-heading\" data-id=\"613f87a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\">THE <span class=\"grande-lettre\">D<\/span>ESIGN ... A PASSION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90afaab e-flex e-con-boxed e-con e-parent\" data-id=\"90afaab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a334f33 elementor-widget elementor-widget-heading\" data-id=\"a334f33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Muriel Ughetto collections<br>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31cc8a0 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"31cc8a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Her eye even sharper by this extraordinary project, aware more than ever of the richness of belonging to a dual culture which, she says, has shaped the balance in her perception of things, she puts down on paper a series of lighting, furniture, textiles, which she intends to have manufactured as locally as possible and in the most ethical and virtuous way possible.<\/p><p>A highly technical but poetic collection, which advocates craftsmanship, combining natural materials such as glass, earth and wood, softened by feathers, silk, wool, cotton, linen and hemp...<\/p><p>Lines with distinct styles, some with strong ethnic and African influences, others with a more feminine, slightly bohemian inspiration, more plant-based and floral.<\/p><p>It's all based around the family of blacks, browns and whites, and... green, always green, always green - her favourite colour.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ab2de1 e-flex e-con-boxed e-con e-parent\" data-id=\"2ab2de1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11b8545 elementor-widget elementor-widget-heading\" data-id=\"11b8545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\"><span class=\"grande-lettre\">N<\/span>OBLE MATERIALS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50107ed elementor-widget elementor-widget-heading\" data-id=\"50107ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> HANDMADE \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-012b1eb e-flex e-con-boxed e-con e-parent\" data-id=\"012b1eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cd20ec elementor-widget elementor-widget-heading\" data-id=\"6cd20ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The creation takes shape in our workshops\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b59184 elementor-widget elementor-widget-text-editor\" data-id=\"4b59184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Designing an object is exciting, but the ultimate achievement is mastering its execution.<br \/>It is in our workshop in Mougins that we develop and manufacture, in whole or in part, our creations.<br \/>This mastery is an invaluable luxury that allows us to adapt our products and offer \u201ccustom-made\u201d creations for certain projects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f94a2e e-con-full e-flex e-con e-parent\" data-id=\"5f94a2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba404f0 elementor-widget elementor-widget-html\" data-id=\"ba404f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<video class=\"custom-video-height\" autoplay loop muted playsinline\r\n src=\"https:\/\/murielughetto.com\/wp-content\/uploads\/Ezrrez-1.mp4\">\r\n<\/video>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92dff3c e-flex e-con-boxed e-con e-parent\" data-id=\"92dff3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21942ef elementor-widget elementor-widget-image\" data-id=\"21942ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/murielughetto.com\/wp-content\/uploads\/pied-page-parfum2-scaled-scaled.webp\" class=\"attachment-large size-large wp-image-44740\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Creative Soul Creative Soul Parcours d&rsquo;une cr\u00e9atrice dans l&rsquo;\u00e2me. Une enfance pass\u00e9e pr\u00e8s de Forcalquier dans les Alpes-de-Haute-Provence, a forg\u00e9 le caract\u00e8re de Muriel Ughetto ainsi que son go\u00fbt pour les univers emprunts d\u2019authenticit\u00e9.Un papa d\u2019origine italienne, une maman d\u2019origine espagnole.L\u2019Italie restera d\u2019ailleurs son autre pays de c\u0153ur avec une profonde attache, sans doute li\u00e9e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":42138,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-26","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/murielughetto.com\/en\/wp-json\/wp\/v2\/pages\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/murielughetto.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/murielughetto.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/murielughetto.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/murielughetto.com\/en\/wp-json\/wp\/v2\/comments?post=26"}],"version-history":[{"count":0,"href":"https:\/\/murielughetto.com\/en\/wp-json\/wp\/v2\/pages\/26\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/murielughetto.com\/en\/wp-json\/wp\/v2\/pages\/42138"}],"wp:attachment":[{"href":"https:\/\/murielughetto.com\/en\/wp-json\/wp\/v2\/media?parent=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}